Optimizing Galatasaray ITM’s website for maximum visibility, faster performance, and a seamless user experience.
Context
The ITM website had valuable content but lacked proper SEO structure and optimization.
Organic traffic was underperforming, making it difficult for users to find essential information and services.
This project aimed to boost visibility, improve user engagement, and support the institution’s digital growth strategy.
Details
Time Frame:
Sep 7 – Sep 11
Role:
SEO Expert
Task:
SEO Setup and Configuration
Overview
Galatasaray ITM needed a robust SEO strategy to strengthen their online presence and reach more students, partners, and stakeholders.
The goal was to optimize their website for search engines while ensuring fast performance, accessibility, and a seamless user experience.
Challenge
The main challenge was optimizing a large, content-heavy website without disrupting the existing structure or user experience.
We also needed to implement technical SEO improvements while maintaining fast page speed and accessibility standards.
Solution
We conducted a comprehensive SEO audit, including keyword research, on-page optimization, and meta structure improvements.
- Technical fixes addressed page speed, mobile responsiveness, and internal linking to enhance crawlability.
- Content was optimized for target keywords, while structured data markup and schema integration improved search engine understanding.
Results
The website’s organic traffic and search engine rankings improved significantly within weeks.
Visitors experienced faster load times, better navigation, and easier access to essential resources.
Overall, Galatasaray ITM now enjoys a stronger digital presence, improved engagement, and a platform ready for long-term SEO success.